Unlocking Real Value Blog

Can You Articulate Your Value Proposition?

This is the title of our latest White Paper, and the title assumes that you have a value proposition. Perhaps it’s better to ask: Do you know why clients choose to work with you over the competition? And if so, can you articulate this competitive advantage and use it as a tool to help you grow your business?

The White Paper will help you answer both questions by outlining what a value proposition is, why they are important, how to create one and how to utilize it in your marketing efforts. Click here to download the full piece.

To highlight, a strong value proposition will help you connect emotionally with people, and people are more likely to do business with people that they can relate to. It will also create a strong point of differentiation between you and the competition, will help you define your target market as a precursor to developing (or redeveloping) your asset gathering strategies and marketing plan, and can help you:

  • Increase the quantity and quality of leads and referrals
  • Gain market share in your targeted markets
  • Enhance your presentation and close more business
  • Improve your operating efficiency
Finally, it’s a great way to jump-start your referral activity. Many clients are probably willing to make introductions for you, but may be reluctant because they don’t know exactly what to say. Arming clients with your value proposition gives them the ammunition and confidence to make a concise yet powerful statement to people that they know.

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